‘WHEN SIDE PASSION TURNS OUT TO BE A REAL PROFESSION’
It is never too late to be what you might have been.” — George Eliot
“If I share my story I’ve collaborated with several fashion designers to showcase their brands as to influence the people who are in my reach and step by step it would lead to spread word of mouth and attract the attention of the crowd towards those particular brands.” I’ve worked with Ruchi Nahar’s brand REET-RIWAAZ DESIGNER STUDIO which is an outstanding and most regarded designer wear brand in INDIA. She has organized several exhibitions and thematic bases fashion shows, for example, Women-Empowerment, Emotional bonding of Mother with her child, Traditional Heritage, etc. throughout the country as well as in the United Kingdom and the United States. These fashion shows and exhibitions boost her up and Social Media played a huge role to attract the attention of targeted audience in gaining popularity in terms of showcasing her signature and patent style of working which makes her different and unique from other designers.
How Social Media can act as a Hero for a Brand?
We must keep the brand values and goals in mind. REET-RIWAAZ has certain values that depict a clear vision and mission which must be followed and aimed at reaching them through professional communication and pursuing the audience is a mandatory component of effectively communicating.
Advertising and Sales Promotion:
This is the prominent and most used communication tool in the space of marketing campaigns, as it focuses on spreading and increasing awareness about the brand. Some examples of this form of marketing include-Print Media, Transit Advertising, Commuter displays, TV. Radio, Cinema, Outdoor media such as Billboards
Direct Mail & Catalogs:
Online marketing has taken the world to another level over the years, and an Online marketing plan offers great value for any individual. Having said that, direct mail and catalogs have been proven easier to understand and it yields a significant response rate among all digital platforms.
Email Campaign & Newsletter:
Another form of marketing that could be used is Email marketing which is also considered as a tried tactic for lead generation. Likewise, Email Newsletters are an impactful way to nurture leads by providing details directly to your inbox.
Social Media: Social Media permits the brand to involve with its target audience by providing a medium of information on its goods, services, and values. A plethora of Social Media Platforms are available such as TWITTER, TIKTOK, PINTREST, INSTAGRAM, FACEBOOK, SNAPCHAT, POP-UP ADS, etc. social media has immensely become the most valuable path for the audience. Use Favorable digital Tools in very well thought manners.
Engaging Content:
Then we should frame the messages according to the target audiences. A good professional communicator is one who keeps in mind the various aspects of the targeted audience. This could be defined according to the section of people also depending upon the rural and urban areas. So, we need to frame our message such that it suits the need and where the target audience could get connect smoothly.
“Let’s have a closure look at this brand by knowing insights personally with the brand owner RUCHI NAHAR”
“RELATIONSHIP MARKETINKG PLAYS AN EQUAL IMPECTFUL ROLL FOR THE BRAND”
Relationship marketing is a category of marketing that concentrates on arranging deeper bonding with buyers and sellers to ensure long-term satisfaction and brand allegiance. Relationship marketing focuses on Customer Relationship Management (CRM) that emphasis on buyer’s loyalty and long-term consumer engagement rather than shorter-term aims like individual sales and customer acquisition.
Customer Experience Management
It depicts the calculation of experience dealt between the Brand and its customer throughout their relationship. Customer Experience would be measured according to the customer’s involvement in all different areas of services which they would be offered with. This interconnection can be measured in 3 different categories such as:
•First, Customers Journey, which defines how the customer got attracted to the brand, and with that interested customer is willing to purchase the designer clothes from this brand.
•Second, Stage comes the Brand’sTouchpointson the customer interactions which means how the Brand is satisfying the wishes of the customer and brand could satisfy buyers’ needs only by offering the best quality-oriented services, the proper resolution with queries of the customer creates good imagery of the brand.
•Third comes to the Appearance where customers got to know more about the brand’s presence it could be involved in the digital environment or person as well. Which gives birth to interplay with Multichannel Strategies which means to facilitate buyer with multiple ways to buy the same product.
Know your Audience:
Focus Your Core Message: To create an impactful marketing campaign which may stick in customer’s mind we need to focus on the strong messaging and consistent. The targeted audience must be used to create a Brand Voice that resounds with them.
“So here we can plainly see how Social Media assisted a person with making her own Brand and effectively keep up the public appearance through digital tools and techniques. Social Media gave strength to establish a genuine humanistic connection that helps as the privileges for any profession. We assemble these Significant Relationship Moments. Introduce your followers to the successes who will build up your business and showcase how to real consumers are using and profiting from your products.”
“This blog is a project for Study Unit MCS3953, University of Malta.”
