THE NEW DIGITAL AGE
TREMENDOUS USES OF DIGITAL ERA IN EVERY ASPECTS
“Reputation and influence must be earned. Social media is the quickest way to show your audience how good you are.”
― Stacey Kehoe
There is no disbelief that Social Media has redefined the landscape of digitalization Globally. Nowadays, we can recognize a constant evolution in societies wherever the digital marketplace and social media are nourishing businesses like never before, simultaneously encouraging human lifestyles and connections. Social media has appeared as a convenient platform for communication and engagement amongst users, but it has drastically emerged beyond that. As if for now user spends approx. 9–10 hours per day using the internet, social media has been approved to be the most effective and efficient way for businesses to communicate with targeted audiences on a global scale. At present, it is groundless to explain how social media marketing has excellent traffic, conversions rates, and eventually the revenue of numerous brands immediately influencing the digital economy. In the past few ages, the scope of ICT (Information and Communication Technology) has witnessed tremendous growth. This confirmation of ICT is explained by the measure of broadband connectivity in businesses, which is nearly in all countries and the Organizations for Economic Co-operation and Development (OECD) is accepted for massive enterprises and approaches 90% or more even in smaller industries. But every person needs to comprehend both sides of a coin.
Many industries productively use social media to elevate their products and connect with consumers. However, social media can additionally pose a risk to companies. Not only can social media practice interfere with productivity, but data shared on social networks can do substantial damage both to co-worker connections as well as your brand. Ad blockers and their practice have also extended immensely in all business, which signifies that brands need to be beyond the ordinary with their marketing exercises and techniques, consequently, the brands began to study the alternative approaches of affecting consumers, and that is when Influencer marketing appears in the picture, and freshly makes social media marketing a big hero.
Also, the appearance generation which is a developing group of consumers accounts for 40–50% of the user market in 2020 according to the evaluation it is anticipated to grow by 10–15% in 2021–2025.
Influencer marketing is a strategy that distinguishes people who have influential strength to stimulate the audience and attract their interest in a brand’s industry or targeted area. An influencer marketing strategy establishes a connection with the influencer wherein the influencer accepts to present their viewers to the brands through their content.
Brand Awareness: Understanding more people to identify, acknowledge, and like your name.
Building Brand Identity: Managing people to notice your brand nature and purposes.
Engagement: Receiving more shares, comments, likes, and comments for your content.
Customer Loyalty: Occupying people to stay engaged and attached to your brand.
Link Building: Combining more links addressed back to your site page.
Lead Generation: Getting more numerous people to engage up for your lead attractions and proposals.
Audience Building: Capturing more people to support, follow and subscribe.
Sales: Arranging more people to acquire your products and services.
What are your major goals? What are their relationships with one another?
We have to keep our goals in mind we should plan our strategies as per the goal brand presence among targeted audience matters. The major concern occurs on how to gain more attention from the users and perform outstandingly with your services provided. Influence marketing creates an emotional connection between its influencer to the audience who willing to follow influencers be at lifestyles or other activities. For the best outcome, we have to Research User’s Persona which determines their interest that helps in building a productive strategy ahead. Then comes we need to Define the Target Audience as per categories like (Age, Gender, Location, Income & Education).
What social media platforms should you actively manage?
Depending upon what category of audience we want to reach we can decide to create which social media platform to be used. For instance, for all kinds of opportunities, updates are being updated on Facebook due to a huge audience covered whereas keeping youngster as targeted audience Instagram could use but on the other hand, making more visibility individuals should expand their visibility on all platforms which one could cover. Also, by social media campaigns and usage of Search Engine Optimization as well. Several Tools could become in counter when talking about channels if we want to publish any post at all platforms at a time IFTT [If This Than That]
What types of content one should post and how Passively manage it? What is the right mix of images and words? When should you post?
The content is said to be the backbone of any campaign, blog, advertisement, post, etc. on social media because accurate content draws the attention of the targeted audience towards you. Content should be amalgamated with creative videos, interesting images, and comfortable writings. After content, we should be very particular regarding the time of posting any adverts on the social media platform. Also, regular updating is a must call which creates regular visibility among the audience. After determining the targeted audience next focus should be regarding Content. Well, there is no fixed definition for perfect content it always depends on the recent trends and people’s likes and interests. Proper research and evaluation should be done before proceeding with any practice. Then this content needs to be published on various Social Media Platforms.
STRATEGIES TO FIND THE BEST INFLUENCER:
Finding appropriate Influencer is the major step when it comes to influencing marketing because influencers are those who will assist in attaining the target audience and market. As we study several prospects, we investigate the following examples of influencers:
Industry Experts
Bloggers
Noncompeting Brands
Thought Leaders
Social Media Stars
Celebrities
Customers
Finding them Backlinks
HOW SHALL WE APPROACH INFLUENCERS?
· We should research through all possible platforms by Organic Search, Topics, Technologies, their Followers Count, Public Image, and Trust Gained.
·Next comes to the process of Shortlisting the considered influencers.
· For contacting the Influencer we should Search and directly contact through their own Social Media accounts and websites handles by mails or approaching their managers.
· Then we should discuss on Proposing of Quotation as per the need and the work is done depending on how the influencer is going to publish the data.
· After releasing the post an evaluation should be done of reviews and responses received. Further strategies will depend on this response either it worked as per the expectations or not. Either we should rehire the same influencer or approach another. We can investigate for suitable hashtags to discover Twitter, Blogger, and Instagram influencers.
WE OURSELVES CAN BE AN INFLUENCER
On the other hand, if we do not desire to hire an influencer we could grow ourselves as an influencer as well. But it is a time-consuming process that needs proper engaging data and eye catchy attention for the rapid growth in the count of followers.
“If I share my story I’ve collaborated with several fashion designers to showcase their brands as to influence the people who are in my reach and step by step it would lead to spread word of mouth and attract the attention of the crowd towards those particular brands.”
“FOR BRIFE UNDERSTANDING I WOULD LIKE TO DRAG YOUR ATTENTION TO MY ANOTHER BLOG ON BRAND REET-RIWAAZ DESIGNER STUDIO”
“This blog is a project for Study Unit MCS3953, University of Malta.”
